Creating Irresistible Offers That Attract!

I was having a conversation the other day with a prospective new coaching client who was complaining that she was not getting the results from her marketing efforts.

She said she was doing everything right but she was just not attracting enough new prospects into her Marketing Funnel. As I had spent a large amount of time in perfecting lead generation systems I immediately began to ask her a series of questions to identify the problem.

When I got to the question … ‘How Irresistible is your offer?’ I knew I had identified the problem.

Her answer … ‘What do you mean by that?’

Think about this from Joe Publics point of view. They are quitely going about their business when all of a sudden they become exposed to your marketing material. It seems to be offering them something but the message is unclear. In fact, Joe is not even sure if the message is meant for him or not. Regardless … Joe promptly igonres your marketing message as it does not really appeal to him or grab his attention anyway.

I explained to her that in order to make a prospective client have an overwhelming desire to want to give you their personal details to go on your database they have to find your offer IRRESISTIBLE!

So I asked her what offer she was making.

Her response was that she only offered her weekly newsletter. The question I have for you is this … How Irresistible does that sound? Does it make you want to give up your name and email address to get your hands on it?

Probably not right?

The key is to create an offer that is so Irresistible to your TARGET MARKET that they just have to get their hands on it. They must have a powerful DESIRE for the offer to say YES please add me to your database so I can have access to the offer you are making.

If you are doing this online using a lead capture page or squeeze page then you can tell how Irresistible your offer is … just look at your conversion ratio. A good conversion ratio for lead generation online is approximately 20% to 25%.

When you can achieve a result better than this then you know you have a powerful and irresistible offer that has strong appeal to your target market. Take a look at my Attraction Marketing Revealed site which is designed to create leads for us. Currently it is converting at around 41.7% … this is very high and is a good demonstration of what can happen when the offer is irresistible to a focused target market.

So how do you create Irresistible offers and dramatically improve your lead generation?

What can you do to make your lead generation efforts more ATTRACTIVE to the market place and achieve conversionrates like 41.7%?

Here are 7 ideas to consider to generate more leads:

Target Market – You must FOCUS your lead generation on one target market. You can not market to a general market and expect to get results. Narrow your focus down to one very specific focus market. This way when they come across your marketing material it is easy for them to identify that it is meant for them.

Identify Their PAIN – People are more motivated by their PAIN and how to get out of it than they are with the thought of gaining something. So you need to be able to clearly articulate their PAIN in your lead generation material.

Offer A Solution – Along with identifying with their PAIN you must make it clear that you have the solution that they are looking for. You want them to identify you with the solution they seek.

One Option – For more effective lead generation you need to have dedicated lead generation site that only allows visitors to do ONE thing … give them just ONE OPTION. Too many people provide a whole lot of options and as a result they confuse their market.

Give First – Do not try and sell up front. You are much better off to giveaway something of VALUE first which talks about the solution to their problems. This way you will attract a lot more prospective clients into your database that you can sell to later. Besides … it will be easier to sell your service to them later once they have had a chance to get to know you, like you and trust you.

Assign Value – Just because you are giving away something first does not mean it has no value. You want to assign a value to the information that you give away up front. If you look at our Attraction Marketing Revealed website you will see that we are giving away more than $497 worth of information upfront just to make it totally irrresistible to enter our database.

Overwhelm Them – Provide more than what you promised. Give them so much information about solutions to their problems that they become overwhelmed by it. I have found from experience that the more you give away without expectation of return the more will flow back to you in the form of new clients.
When you have created a truly irresistible offer and follow the above 7 ideas you will find that your target market will be highly attracted to you. Your conversion ratio will go up and your database of prospective new clients will start to grow steadily.

So give some thought to making an offer that is so irresistible to your target market that they will say YES to being on your database and identify themselves as a prospective new client.